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Medical Pearls from the Internet Medical Association

Among Twitter and Facebook profiles promoting sexual health, the strategies that created the greatest engagement were: a) making regular updates (median 46 posts or 124 tweets per month by the top-ranked profiles); b) individualised interaction with users; and c) encouraging interaction and conversation by posing questions. Uploading multimedia material and highlighting celebrity involvement were also key strategies.

BMC Public Health. 2015 Feb 6;15(1):85.    (retrieved Apr, 2015). There are currently 1090 pearls in the database. While every attempt has been made to ensure accuracy, mistakes can and do occur. Use databank at your own risk. All pearls © 2023 by the Internet Medical Association. Click Here to view more medical pearls.